Dorsum in 2010, BMW NA Southern Region and MINI USA take agreed to a 3-yr partnership with the Sony Ericsson Open making them the tournament's official automobile sponsor through 2013. The two-week combined tennis issue is widely regarded as one of the top tournaments in the ATP and WTA Tours drawing over 300,000 guests each twelvemonth including the biggest names in music, entertainment and sports.

The Sony Ericsson Open offers the best that Miami has to offer including an unbeatable atmosphere, high mode, fine food, fabulous shopping, celebrity musical performances, and of course the all-time lawn tennis in the world.

The Sony Ericsson Open up is one of nine ATP World Tour Masters g series events and a Premier Mandatory event on the WTA Tour, and every year it gathers the all-time men and women in tennis.

image001 1 655x424 2011 was the first year when BMW and MINI joined the tournament equally partners. As office of the agreement, BMW and MINI vehicles served as official transportation cars for the event, including the newly released BMW v Series. Top players in the world were also offered the opportunity to explore the new 5 Serial Sedan and Gran Turismo, the X6 SAV, and the all new MINI Countryman.

The 2011 Sony Ericsson Open took place from March 21-April three at the Lawn tennis Middle at Crandon Park and featured, among many world class players, acme seed Rafael Nadal, tennis legend Roger Federer, new sensation Novak Djokovic, Andy Roddick, No.i Caroline Wozniacki, Maria Sharapova and Kim Clijsters.

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BMW Southern Region displayed an impressive fleet of BMW and MINI vehicles, including the M3 GT2 at the Rahal Letterman Lanigan tent. BMW also setup an hospitality tent where throughout the entire tournament guests had the opportunity to explore the new BMW half dozen Series Convertible, X3 SAV and MINI Countryman, along with other vehicles in the BMW and MINI fleet: X5 Thousand, 3 Series Convertible or the MINI Cooper.

Furthermore, to evidence its full commitment to the tournament and its guests, BMW Southern Region, represented by Jorge Ibarra from Grey West (BMW'south National Advertising Agency), setup a VIP berth and lounge where special invitees and tennis celebrities had the opportunity to sit dorsum, relax and savour some electrifying tennis matches. BMW's presence at 2011 Sony Ericsson was supported equally well by Justin Scheu, from BMW's Effect Bureau, Octagon.

Wayne Schulte, head of Marketing for the Southern Region for BMW

And this year's tournament lived up to the expectations. Tennis aficionados from around the earth enjoyed some unique moments when in the semifinal lawn tennis legend Roger Federer played confronting world'due south number homo, Rafael Nadal. Avant-garde to the final, top-ranked Spaniard met Novak Djokovic, the tennis player of the moment who continued his perfect kickoff to the 2011 tennis season with a three-set triumph. Djokovic gutted out a 4-half-dozen, 6-3, 7-6 (7-iv) triumph to earn his 4th championship of the year, and kept his match record to 24-0.

It was the start matchup of the summit seeds in the Miami final since 1995, when Andre Agassi defeated top-seeded Pete Sampras.

Afterwards signing autographs for fans Djokovic joined his father and motorcoach for a celebratory Serbian dance in the parking lot at Crandon Tennis Eye before driving away in his BMW five Series.

The men'southward final was preceded by the Sony Ericsson Open up women'due south terminal game Sabbatum, when Belarus-born Victoria Azarenka was able to neutralize Maria Sharapova's power and walked away with a 6-1, 6-iv. Crowds' favorite Maria Sharapova is expected to brand an even stronger comeback next year.

BMW NA Southern Region's investment in the tournament will continue in 2012 and we look forward to another exciting two weeks of lawn tennis in Central Biscayne, Florida.

Disclaimer: BMW NA Southern Region invited BMWBLOG at the 2011 Sony Ericsson finals.